Architectural Strategies and Globalizatio
The avant-gardes tended to disappear as their impact on architectural production increased. Becoming progressively more visible, the mutual forces of attraction that exist between economy (marketing), creation (contemporary art) and architecture give rise to a particular aesthetic, as much on the level of construction as on that of the positions adopted. Architects today explore little known territories, where the aesthetic emerges from an action strategy. Notions of the “world-society,” of “cognitive capitalism” call upon the idea of economic warfare. Faced with this state of affairs, the actors of architecture have the responsibility of imagining schemes with the purpose of retaining their singularity. Born in 1969, Christophe Le Gac is an architect, an art, architecture and cinema critic, and a curator. He teaches at the École Supérieure des Beaux-Arts TALM (Tours-Angers-Le Mans).
