The new architecture of organizations
How does the transition from the industrial capitalism to the capitalism of knowledge affect the modes of organization? Resulting from industrialization, the pyramidal and rigid Fordist model collapsed in the late 1970s. Today, companies and management theories explore fluid and nonlinear modes of organization, as economic activity now relates to research and artistic creation process. Management consulting and avant-garde architecture share the same conceptual tools and lexicons, helping to re-establish the architectural discipline and rehabilitate it as an actor of social progress. Instead of trying to avoid commercial pressure and identifying it as inappropriate for architecture, Schumacher invites us to consider commercial success as an indicator of progress. Patrik Schumacher is an architect and a theorist. He is the director of Zaha Hadid Architects and teaches at Innsbruck University.
