Serendipity

At emlyon’s upcoming Gerland campus, which is slated to welcome its inaugural students in 2024, we’ve arranged the buildings around a spacious interior street and a spectacular central hub—Cœur Battant, the “beating heart” of the campus—where daily activities and key school events will converge. Every element is designed to foster interaction, serendipity, and collective intelligence. The campus opens itself up to the city, as well as to businesses and events. It is fully aligned with the environmental dynamics of the Gerland District as well, with its extensive garden and commonsense approach to sustainability, exemplified by its uncomplicated and efficient facades adorned with terraces and inviting outdoor walkways.

At 175 Haussmann, PCA-STREAM brought together two buildings to create a new cutting-edge office complex, completed by an emblematic contemporary extension, to house the headquarters of the Lazard bank. The interior design team created the public and reception areas, using hospitality codes and a combination of openness and confidentiality.

PCA-STREAM’s restructuring of 52 Champs-Élysées, the former Virgin Megastore, contributes to renewing the image and attractiveness of the Champs-Élysées. The imposing Streamline modern Art Deco building gains new coherence thanks to a magnification of its architectural style and a clarification of its program. It will host a Galeries Lafayette department store, high-end offices, and an exceptional garden restaurant overlooking Paris.

At the heart of the Stream Building, PCA-STREAM's flagship project, the agency's interior architecture department has created the Stream Café, a reception area with hybrid uses that symbolizes the involvement of the Stream research program in the design of this unique complex, winner of the first Réinventer Paris call for innovative urban projects.

A new institution for the arts in Montpellier, the MOCO brings together the Panacée and the École Nationale Supérieure des Beaux-Arts of Montpellier Méditerranée Métropole around the Montcalm Hotel. This headquarters for contemporary creation aims to federate the art scene in Southern France, and to break with cultural centralism, while at the same time avoiding a repetition of the “Bilbao” recipe of the spectacular object. It explores the possibilities for the transformation of the city through art in line with an organic model that rises to the contemporary challenges of regenerating historic cores and recycling existing architecture. The MoCo is in phase with a younger generation’s aspirations towards collective appropriation, co-production and the idea of making do with and together.

PCA-STREAM designed and completed a commercial and leisure center destined to become a new urban centrality in the Roissy-Charles de Gaulle airport area. Aéroville is inspired by the travel imaginary and diverts the codes of the international flagship store. It is a public space that hybridizes the codes of the airport with those of mixed-use activities of an urban center. Built in less than four years of studies and construction, it was delivered to the client, Unibail-Rodamco, in October 2013.