Delivered

The Champs‑Élysées, History & Perspectives exhibition presents the study conducted between 2018 and 2020 at the behest of the Comité Champs‑Élysées by PCA-STREAM in collaboration with some fifty researchers, historians, scientists, engineers, artists, and economic and cultural actors from France and abroad. It traces the development of “the most beautiful avenue in the world,” analyzes its current usages, and proposes a vision of its potential evolutions in response to the challenges this area of the city faces in the present day. The Champs-Élysées is becoming a collective space to experiment with the development of a sustainable, desirable and inclusive city by 2030 through focusing on four main strategic priorities: reducing the impact of urban mobilities, rethinking nature as an ecosystem, seeking new uses, and the use of data for measurement and regulation.

Covivio, Hines France, and PCA-STREAM have come together to create the Stream Building, a manifesto building located at the heart of the new Clichy-Batignolles district that integrates almost fifteen years of research by Stream Lab into innovations addressing the key challenges facing the cities of tomorrow. Circular by design, the Stream Building is a relational and productive hub that will energize this new urban center within the Greater Paris area by concentrating all the activities associated with a vibrant urban life.

At emlyon’s upcoming Gerland campus, which is slated to welcome its inaugural students in 2024, we’ve arranged the buildings around a spacious interior street and a spectacular central hub—Cœur Battant, the “beating heart” of the campus—where daily activities and key school events will converge. Every element is designed to foster interaction, serendipity, and collective intelligence. The campus opens itself up to the city, as well as to businesses and events. It is fully aligned with the environmental dynamics of the Gerland District as well, with its extensive garden and commonsense approach to sustainability, exemplified by its uncomplicated and efficient facades adorned with terraces and inviting outdoor walkways.

The restructuring of 175 Boulevard Haussmann is an opportunity to become involved in making Paris a resilient and innovative city, one that is capable of renewing and reinventing itself. PCA-STREAM brings together two separate buildings to create a coherent office complex geared toward the well-being of its users and collaborative work. An emblematic contemporary rooftop addition, characterized by its glass scales, acts as a practical and symbolical connector between the various buildings and architectural periods involved.

At 175 Haussmann, PCA-STREAM brought together two buildings to create a new cutting-edge office complex, completed by an emblematic contemporary extension, to house the headquarters of the Lazard bank. The interior design team created the public and reception areas, using hospitality codes and a combination of openness and confidentiality.

Located near the Saint-Lazare train station, these new-generation offices in a former military barracks combine the best of two architectural heritages. They offer a comfortable and prestigious workplace, turned towards nature and the well-being of its users, French law firm Gide-Loyrette-Nouel. The building's heritage is magnified and remodeled, enhancing its attractiveness and competitiveness, while helping to write a new page in the history of Paris's ever-changing urban fabric.

PCA-STREAM has restructured the Pépinière military barracks to create the new Gide-Loyrette-Nouel law firm headquarters. Designed as a sign of the firm's renewed way of working, it emphasizes teamwork and exchange, with a focus on horizontality, transparency and hospitality.

PCA-STREAM’s restructuring of 52 Champs-Élysées, the former Virgin Megastore, contributes to renewing the image and attractiveness of the Champs-Élysées. The imposing Streamline modern Art Deco building gains new coherence thanks to a magnification of its architectural style and a clarification of its program. It will host a Galeries Lafayette department store, high-end offices, and an exceptional garden restaurant overlooking Paris.

At the heart of the Stream Building, PCA-STREAM's flagship project, the agency's interior architecture department has created the Stream Café, a reception area with hybrid uses that symbolizes the involvement of the Stream research program in the design of this unique complex, winner of the first Réinventer Paris call for innovative urban projects.

PCA-STREAM’s restructuring of 52 Champs-Élysées, the former Virgin Megastore, contributes to renewing the image and attractiveness of the Champs-Élysées. The imposing Streamline Modern Art Deco building gains new coherence thanks to a magnification of its architectural style and a clarification of its program. It will host a Galeries Lafayette department store, high-end offices, and an exceptional garden restaurant overlooking Paris.

In the heart of the revitalized Porte Maillot district, PCA-STREAM revisits the Parisian modernist heritage and extends the city-nature dialogue. The agency’s intervention respects and enhances the architectural qualities of the original structure. On the north side, the façade grid is reinterpreted in a contemporary style inspired by its original rigorous layout. Designed as a balcony overlooking the Bois de Boulogne, it highlights the exceptional linear nature of the building with unobstructed views of the greater Parisian panorama.The new headquarters of Murex, the world leader in software for the financial markets, was designed above all to maximize interaction and collective intelligence, an essential function of a head office that has been reinforced by the health crisis. Spaces are streamlined and legible, and fluid circulation is ensured by a core of elevators and Chambord staircases on the first day. Employees meet and exchange ideas in a place conducive to informal dialogue.

#cloud.paris stems from PCA-STREAM’s research and Société Foncière Lyonnaise’s ambitions. In the time and age of the intangible economy, its inner city location and its versatility coincides with the aspirations of the creative classes and the employees of high value-added industries, which are turning away from the single-use business centers of the periphery. Following heavy restructuring, this urban campus was designed as a relational ecosystem where the collective experience stimulates innovation and productivity.

The Canopy project in Pré-Saint-Gervais is a rehabilitation of a brownfield site in the inner suburbs of Paris that offers next-generation work spaces. This project was first conceived by PCA-STREAM in 2005 but took more than ten years to come into being. The original proposal, which was to transform a former industrial hall in a open plan of atypical and innovative offices for creative businesses, has weathered the subprime mortgage crisis is finally materializing now that a new vision of the workspace has gained in acceptance.

The merger of the four central arrondissements of the French capital, the beating heart of Parisian culture, is embodied in the new administrative hub set up around Square du Temple, with the Paris Centre Town Hall and Police Precinct. PCA-STREAM is adapting, restoring, and revitalizing the Hôtel de la Garantie, a heritage complex from the 1920s, in order to accommodate almost 600 police officers under new, enhanced working conditions.

A new institution for the arts in Montpellier, the MOCO brings together the Panacée and the École Nationale Supérieure des Beaux-Arts of Montpellier Méditerranée Métropole around the Montcalm Hotel. This headquarters for contemporary creation aims to federate the art scene in Southern France, and to break with cultural centralism, while at the same time avoiding a repetition of the “Bilbao” recipe of the spectacular object. It explores the possibilities for the transformation of the city through art in line with an organic model that rises to the contemporary challenges of regenerating historic cores and recycling existing architecture. The MoCo is in phase with a younger generation’s aspirations towards collective appropriation, co-production and the idea of making do with and together.

The former headquarters of the Telegraph, in the 7^th arrondissement of Paris, offered an exceptional building whose image had been gradually degraded by its successive occupants. PCA-STREAM revamped the site and reinvigorated this heritage property through the installation of new workspaces. An in situ artistic creation also reactivates its intimate links with the history of French telecommunications.

The Center for Contemporary Creation (CCC) of Tours occupied a dilapidated location that was devoid of identity. PCA-STREAM conducted an experimental reflection on the identity of this place of artistic production, eventually leading to an architectural project of a second skin for the façade. One hundred and fifty blades of LED-backlit Plexiglas make up an organic and shifting scenery that interacts with the street and the public. This hybrid object between sculpture and architecture has become the emblem of the CCC.

PCA-STREAM has designed a museum for the art collection of the Ukrainian philanthropist Victor Pinchuk in the heart of the historical city center of Kiev. Inaugurated in 2006, this center is a beacon for contemporary art in Eastern Europe and has contributed to the promotion of cultural exchanges between the East and the West these past ten years.

PCA-STREAM has designed an energy-positive office building in Issy-les-Moulineaux, a service sector cluster that is undergoing major transformation. We were driven to revisit the form of a tripod by the specific nature of the plot and our ambition for environmental excellence. This bold morphology opens the building on the city by freeing up green areas, and it optimizes the energy footprint whilst providing a functional work environment that is focused on improving the well-being of its users.

PCA-STREAM takes its inspiration from its research on new workspaces, which are gathered in the second issue of the Stream book-magazine, “After Office,” in order to design its premises in the Marais, on the site of a former printing house. Designed as an ecosystem that brings together a variety of spaces for the use of a large multidisciplinary team, this place is the spatial embodiment of PCA-STREAM as well as a manifesto of its innovative vision of the work space.

PCA-STREAM is conducting the heavy restructuring of a real estate complex designed in the 1960s, tackling the obsolescence of an architecture that offers low-quality spaces in light of the new expectations of businesses. The façade is modernized and realigned on Rue de Penthièvre, and a new wing is formed at the end of the parcel, opening on a vast garden at the heart of the block. The intervention combines densification and the upgrading of workspaces, which are equipped with sunny, green terraces.

PCA-STREAM's interior design department completed the architectural restructuring of a 1960s-era office complex with a tailor-made layout of offices and common areas for the lessee, a major luxury brand. Comfortable and functional, the project develops a high-end image through the quality of the materials, which are handcrafted.

True to its urban vision of a sustainable, desirable, and inclusive city, PCA-STREAM is involved in Café Joyeux’s vocational center for the rehabilitation of people with mental and cognitive disabilities on the Champs-Élysées. As part of this solidarity-based partnership, the studio has designed a pop-up venue on the “world’s most beautiful avenue”, showcasing its staff’s capacity to provide quality service. The interior space, which is adapted to the special needs of its staff, has a welcoming and colorful atmosphere, providing a warm and friendly venue. On the walls, Café Joyeux’s adventure is displayed, while the prep space is open to the public in order for all the staff to be made visible, as this is not just a place of meeting and interaction, but also an awareness-raising project.

As part of the Eurodisney development zone, PCA-STREAM is designing a mixed-use, open-plan tertiary campus, co-designed with its user, Crédit Agricole Brie-Picardie. It embodies the traditional values of this bank, its environmental, social and cultural commitments, but also its commitment to the uses of tomorrow.